Casinos worldwide are on a mission to drive more efficiency in their operations and build strong relationships with their patrons.

To make it work, it is important for casinos to augment their ever-increasing array of slot and table games with dynamic personalisation solutions that guide the players from discovery to maximizing their game time.

AI & ML is at the center of it all, catering to the various needs of the casinos and maximizing their ROIs. However, this may not be easy for most casinos.

Implementing AI into various aspects of casino operations and having an end-to-end data strategy is easier said than done. Casinos in the past have failed to implement AI projects or struggled with its scalability and governance.