About Client:
A global leader in event management, organizing thousands of events annually, ranging from small workshops to multi-day international summits.
Background:
For over a decade, the client relied on legacy Microsoft technologies for core systems:
- Order and Registration System: A monolithic on-premise application using SQL Server and ASP.NET. It struggled to scale during high demand registration periods.
- CRM System: A heavily customized, disconnected Microsoft Dynamics CRM 2011 instance, requiring manual data entry and lacking a unified view of customer interactions.
- Data Warehouse: Built on SSIS and SSRS, it was slow, delaying reporting and preventing real-time insights.
Challenge:
- Scalability Issues: The core systems could not handle sudden spikes in registration traffic, impacting attendee experience.
- Data Silos: Fragmented customer, order, and event data prevented a unified view, limiting personalized marketing and engagement.
- Inefficient Processes: Manual synchronization and reporting slowed decision-making and consumed significant resources.
- Limited Innovation: The monolithic architecture made launching new features, like mobile registration or interactive event maps, difficult.
- High Maintenance Costs: Maintaining on-premise systems was increasingly expensive and resource-intensive.
