Modern BI Architecture Accelerates Decision-Making for a Global Events Company

About Client

The client is a global event management company based in Chicago with a strong presence across the Americas, Europe, and the Middle East.

Background

Even with a core industry technology system in place, the client faced challenges because their data was scattered across several disparate platforms. Without a consolidated view, the organization struggled to extract value from the large volume of data being generated. 

The absence of modern BI architecture contributed to delays in decision-making, inconsistent reporting, and limited analytical depth. Multiple business groups lacked access to clean, consolidated information, and data latency was a recurring issue.

BizAcuity’s role was to help design and deploy a unified BI and Data Warehousing strategy, ensuring that the organization could align its systems and processes under a scalable framework. 

The objective was to create an environment where BI implementation would reduce complexity, bring together multiple data sources, and support better analysis. BizAcuity aimed to achieve this while keeping total cost of ownership low and ensuring the resulting environment was robust enough to support future growth.

Challenge

The client runs its event management platform with multiple disparate systems supporting and surrounding it. For example, the financial analytical system on Oracle, sales analytics using Microsoft platform, operational applications with their own database and using several different flat file based systems.

The decision support system required consolidation of information across all these applications either manually or through some archaic methodology. This resulted in sub optimal allocation of resources to collect information and eventually delay in decision making

The client felt there was room for improvement in process and extracting ROI by using a BI technology driven solution.

Our Solution

BizAcuity designed a structured framework to address these challenges and build a foundation for effective modern BI architecture. Key components of the solution included:

Developing a BI strategy that covered discovery, infrastructure review, data architecture planning, and a high-level BI implementation roadmap.

Conducting a thorough tool evaluation focused on agility, intuitiveness, scalability, security, and ease of use for business users.

Identifying a combined enterprise and open-source BI technology stack that aligned with the client’s needs.

Implementing Data Warehouse Modeling and Design to create a unified structure supporting multiple business domains.

Developing and automating ETL processes to streamline data transformation and enrichment.

Creating industry-specific reporting and analytics layers to ensure that insights were both useful and actionable.

This approach ensured that the BI implementation was not only technically sound but also aligned with how different teams across the organization used and consumed data.

Outcome

A BI layer was created with four core focus areas—Financial, Sales, Labor Cost, and Revenue—integrating all previously disparate systems supporting event management operations.

A comprehensive set of business dashboards and analytical reports was developed and deployed using Tableau.

The modern BI architecture enabled ad hoc reporting, allowing users to build custom reports without IT involvement, reducing both reporting time and development costs.

The organization gained a single source of truth, ensuring consistent and reliable information across all business users.

Consolidated data enabled faster and more accurate decision-making.

Users could navigate information from multiple systems with just a few clicks, improving productivity and reducing manual effort.

Analysts gained confidence in clean, reliable data sets, supporting stronger insights and more accurate forecasting.

Successful BI implementation resulted in a modernized analytics environment capable of supporting long-term growth and operational efficiency.

 

BizAcuity
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