A website is the first point of contact for the customers. It holds true if the company is an E-Commerce company providing for online shopping facility. Therefore companies that have E-Commerce based business must take steps to ensure that they grab the visitor’s attention when they visit the website. If a visitor likes full price items, showing him/her discounted items would lose a customer. It is similar in case of a customer who is interested to buy discounted products, but is shown new arrivals or full price products.