AI – We’ve all heard about it. It’s everywhere, in your cell phone, your social media apps, Amazon Alexa, Google Assistant – you name it. Let’s just agree that it’s become a norm in the technology space and is destined to make an appearance in almost every area of our lives in the coming years.

Why? What’s so special about it? You may ask. The thing is, AI is a computer program that has the ability to learn. With a regular software, once you’re done typing in commands, the software stops operating. Whereas, with AI, during the time you are interacting with it, it records and learns your preferences and interests, and after, it analyzes your behavior patterns and suggests activities accordingly.

Now, it shouldn’t come as a surprise to know that it’s slowly taking its roots in the online gaming industry too. And by the looks of it, AI is making a great impact, revolutionizing some key areas of the industry.

The Role of AI

The online gaming industry accumulates tons of user data. Data that is crucial for machine learning algorithms to function. That’s why, now more than ever, the use of machine intelligence in online gaming has become a very reliable and practical solution. Several big gaming agencies have already turned their attention towards AI and are integrating intelligence behavior software in their products. You would recognize them as the on-screen characters while playing any game. Also known as human-like intelligence, through these characters, calculated decisions in specific situations in a game are made to engage the users better.

When programmed with everything there is to know about the rules of the game, AI systems can not only effectively accumulate data and build user profiles, but also ensure fair play in a number of ways, from spotting sign-up bonus abuse to reporting suspicious play, all while continuously learning.

Benefits of AI

Operators can use artificial intelligence to know their audience better. Then, they can use that data to enhance or improve the in-game user experience and serve ads to current or potential clients that are more relevant to them through real-time personalization.

Through AI, gaming companies can learn about the users’ gaming sessions, preferences and interests and more. This can, in turn, be used to conceptualize a tailored homepage showing only the top choice games. This will ensure quick conversion by eliminating the need to sift through several different games.

With AI, by understanding the profile of their users better, gaming companies can offer human-like customer support through chatbots and more. This, powered by machine learning, further improves the users’ experience by automating user queries to ensure quick and efficient service.

Additionally, online casinos can detect cheaters more easily and level the gaming field to predict and flag potential fraudster, and trigger a human intervention.

The use of AI in casino games is also expected to minimize the role of luck, as everything will become clearer and fairer.

It provides an excellent opportunity for marketing professionals to assess user sentiment to push targeted advertisements to the players to maximize the experience of the game.

In a slots game, you are usually playing against a computer or an automated system. These systems are now being replaced by AI so that the player’s behavior is analysed, his or her interests are known and actions are taken accordingly.

So, what does the future hold for online gaming?

Looking back, it is safe to say that the gaming industry – especially online gaming, has always been a lucrative target for AI. No wonder, today, the use of artificial intelligence in online gaming has no end. Many big casinos are already looking at new and innovative ways to seamlessly integrate AI. One such example is the mix of AI with Augmented Reality and 3D to offer a more immersive gaming experience. This is just the beginning, and we’re sure the future holds many more advancements that are going to change the face of the game completely.