![](https://bizacuity.com/wp-content/uploads/2023/06/Custpmer-journey-using-tableau.png)
About Client
The client is a global event management company based in Chicago with a strong presence in the Americas, Europe, and the Middle East.
Background
The client wanted to increase their customer retention.
In order to achieve this, they wanted a Customer Journey framework that identified any hidden insights in their customer data. Improving their services based on customer journey mapping would mean a significant reduction in the cost of new customer acquisition, as well as increasing their top and bottom line.