About Client
The client is a global event management company based in Chicago with a strong presence in the Americas, Europe, and the Middle East.
The client is a global event management company based in Chicago with a strong presence in the Americas, Europe, and the Middle East.
The client wanted to increase their customer retention.
In order to achieve this, they wanted a Customer Journey framework that identified any hidden insights in their customer data. Improving their services based on customer journey mapping would mean a significant reduction in the cost of new customer acquisition, as well as increasing their top and bottom line.
They are an event technologies company that organized multiple events for various clients across the globe, they needed to track and gain insights into the journey of their diverse customer base.
Tableau reporting –
Net Promoter Score increased by
Increased customer satisfaction which resulted in increased customer retention.