Corporate Social Responsibility
CSR is basically any company’s sense of responsibility towards society’s welfare. It’s like the company is concerned about making money as well as for society’s welfare, means the marketing managers are not only interested in long term profits but also for social health. In other words we can say they are looking for most sustainable development of company.
This concept was introduced in 1970 by roman thinkers, scholars, executives and economists but the actual CSR scenario came into world’s knowledge in 1992 after Rio de Janeiro summit. The three main pillars of CSR are: – Economical progress, Social Justice and environmental protection (as defined in Rio de Janeiro summit). Business have opened their doors towards CSR, they are investing money and taking initiatives to constructing and co-coordinating various communicating programs for the society.