There is always tremendous pressure on the marketing teams on their performance. And the marketing teams themselves have challenges over the lack of availability of data when they need it most.

Maybe it is time to move away from one IT team to cater to everyone’s needs to a solution that is more accessible. Where campaign performance can be monitored in real time or near real-time effectively and there is a higher degree of clarity for all stakeholders.

Casinos are constantly on the pursuit of identifying how they can keep their patrons engaged outside the property. Looking for ways to integrate the guest experience and have a unified view of their customers across properties. The recent trends show that casinos do not want to bet on loyalty programs alone. However, without strategic, detailed insights on the property and the tiers of players, these ideas remain a ‘plausible option’.