About Client
The Client is Europe’s biggest online lottery provider and operates across the UK, Europe and American markets accumulating over 300 million in revenue as of 2016.
Background
- Having data stored in silos limits an organization from leveraging their data. For example, you can track hot leads and payments separately but integrating the data sources increases visibility. You get a full picture of a customer’s journey which in turn allows room for improvement and new opportunities.
- A BI platform integrates data from all disparate systems and drives an improved and effective data strategy with faster and more reliable analytics.
- Business Intelligence helps the senior management get a more holistic view of the organization and the needs of each department much better. It improves the efficiency of the entire organization by providing ‘a single source of truth’.
- Self-service analytics enables any business personnel to run queries and prepare BI reports of their own with minimal dependency on the IT team thanks to smart and convenient dashboarding and reporting features. Self-service analytics and business intelligence empowers almost every business user in an organization by equipping them with an easy data access interface.
Challenge
- The client runs its online lottery platform with multiple disparate systems which includes a marketing automation & email marketing system, a web analytics application, an affiliate management software and a multichannel payments system.
- The decision support system required consolidation of information across these applications. Without a data warehouse, this results in sub-optimal allocation of resources and delays the decision-making process for the client.
- The client was looking for process improvement and realization of better ROI through a Business Intelligence solution
