About Client
The client is a gaming company based out of Europe, providing stand alone and integrated gaming technologies and services. They are the market leaders in game development, delivering a product suite of over a hundred games including bingo, classic and video slots, table games, scratch cards and network jackpots.
Background
- B2B organizations have been focusing on product innovation with the help of BI and Big Data in order to provide their clients with top-notch service and quality while lowering expenses.
- For B2B online gaming providers, when the internet is the marketplace with a diverse set of consumers from various countries who use their products indirectly every day; it is crucial to leverage data to its full potential in order to market their products better, innovate products and spot hidden opportunities in the market.
- When data is spread across different locations or networks, integrating the data for reporting and analysis favours market suppliers who wish to have a holistic view of their entire business at one place
Challenge
- Client is a B2B online gaming provider. They have data from four different operators with the total number of players exceeding 4.5 million. All 4 operators had disparate data sources. The client wanted to consolidate the data in one database and reconcile the balances of players from various places (Summary tables, Transaction tables, Reports etc.)
