About Client
The client is one of the world’s largest and oldest multi-channel bookmaking and gaming companies from the United Kingdom, operating in over 25 countries with annual revenue exceeding €3 billion as of 2020.
The client is one of the world’s largest and oldest multi-channel bookmaking and gaming companies from the United Kingdom, operating in over 25 countries with annual revenue exceeding €3 billion as of 2020.
The client was incurring high acquisition costs due to affiliate frauds. Affiliate marketing is a massive industry in itself & is a prominent source of revenue across industries.
The client offers thousands of wagers over the phone and the Internet on a daily basis and they needed a swift solution; a system that could identify duplicate accounts across their massive portfolio of established brands. They engaged BizAcuity to ensure that necessary steps were taken to identify duplicate accounts.
Bizacuity Has Core-Competencies In Building And Delivering BI Solutions For Clients. A Structured Framework Was Developed By Bizacuity
Better ROI for the client on Affiliate marketing efforts going forward
The client started to save approximately
Per month by suppressing affiliate payments
Accuracy in the identification of duplicate accounts