About Client
The client is Europe’s largest online lottery provider, operating across the UK, Europe, and American markets. By 2016, the organization had generated over €300 million in revenue, managing high volumes of player, transaction, marketing, and affiliate data across regions.
Background
Having data stored in silos limits an organization from fully leveraging its data. While individual systems can track activities such as leads, payments, or user engagement, meaningful insights emerge only when these sources are connected.
A BI platform integrates data from all disparate systems and drives an improved and effective data strategy with faster, more reliable analytics. This unified approach provides a complete view of the customer journey, helping organizations identify gaps, optimize processes, and uncover new growth opportunities.
Business Intelligence enables senior management to gain a holistic view of the organization and the needs of each department. By establishing a single source of truth, BI improves operational efficiency and supports quicker, more confident decision-making.
A modern self-service analytics platform further extends this value by allowing business users to explore data, run queries, and build reports independently—reducing reliance on IT teams while improving insight accessibility across the organization.
Challenge
The client’s online lottery ecosystem relied on several disparate systems, including:
- Marketing automation and email marketing platforms
- Web analytics tools
- Affiliate management software
- Multi-channel payment systems
Without a centralized data warehouse, consolidating information across these platforms was complex and time-consuming. This led to delayed decision-making, inefficient resource allocation, and limited visibility into overall performance.
The client was seeking process improvement, improved reporting reliability, and measurable ROI through a scalable Business Intelligence solution—supported by experienced business intelligence consultants for casinos and gaming organizations.
